I’m Junior Nyemb.
Chief Empathy Officer.
I help early stage businesses and challenger brands change our world for the better. When you are starting out and have access to limited resources, the only way to gain leverage is to be creative and brave. I help companies find their edge by giving them a radically new way of seeing, thinking and doing business. It’s an empathy-led approach to business and marketing.
As speaker, writer, marketer and entrepreneur, my purpose is to help companies and individuals find the truest expression of who they are and the contribution they want to make in the world.
READ THIS
Great insights precede good strategies and tactics.
YOU DON’T HAVE A MARKETING PROBLEM. YOU JUST LACK EMPATHY.
The crux of our "marketing problems" is simply a lack of empathy. Putting ourselves in others' shoes doesn't come to us naturally. It requires real effort.
SENDING CUSTOMERS THE RIGHT SIGNALS
Our customers use mental shortcuts to make purchasing decisions. When unsure about quality, for example, they use price as a signal.
