I believe the most important skill for a marketer to have is empathy, and it’s a skill I work ceaselessly to develop.
Every business, from lemonade stands to fortune 500s, is trying to solve one basic equation: Revenue - cost = profit.
However, everything we strive for in business, higher revenue, lower costs and bigger profit, are outcomes not goals. Like happiness or good health, they are the results of making good choices and doing the right things.
My job is to help you understand and identify what the right choices and things are. And it starts with a fundamental shift in perspective that invites you to look at your business anew, this time, from your customer’s vantage point.
THREE WAYS TO ENGAGE MY SERVICES.
FRACTIONAL CMO
I help early stage businesses and challenger brands that are not big enough and don’t have enough resources to hire a full time Chief Marketing Officer. I fill in this gaps and provide you with the expertise you need to take your business to the next level.
WORKSHOPS AND COACHING
As human beings, we self-centered by nature. And it’s from that place that we create companies and market our offerings. In this intensive 4-hour workshop, I will teach you how to change your vantage point and learn to see things from your customers’ vantage points. To succeed, you need to resolve the inherent tension between what you want and your customers need.
PUBLIC SPEAKING
Great insights precede good strategies and tactics. I lead these thoughtful conversations with entrepreneurs and freelancers, like you, to help you uncover the insights you need to be better leaders for their teams and customers.
THIS COULD BE YOU.
I was blown away at how artfully Junior helped me to communicate my audience needs, map those needs, and create a solid plan for a sales funnel to monetize the business. Junior cleverly analyzes and synthesizes all of the elements needed to create a solid platform strategy, and guides you as the client, to develop content management and unique branding that is authentic to the product you produce.
— Angela Hosking
Owner and Creator of HerOneTribe.com
Junior helped me articulate clearly how I viewed life and the lifestyle I wanted to live. With his help, I have been able to develop the foundation for my personal brand, anything but khakis®️, and the message I want to share with the world.
— Benj Bostic
Founder of anything but khakis®️ and abk golf
Working with Junior, we have been able to not only identify who we are, but also develop a robust marketing platform. The process in which Junior helps us create our purpose is awesome. He takes the time to find out who we are and what we are trying to accomplish. I would highly recommend him to any business looking to identify their culture and how they can communicate it to the world!
— Tom Tanis
Owner of C2X Academy
HOW CAN I HELP?
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, I can help you tell your story authentically. Just contact me!