I’m Junior Nyemb.
Chief Empathy Officer.
I help early stage businesses and challenger brands change our world for the better. When you are starting out and have access to limited resources, the only way to gain leverage is to be creative and brave. I help companies find their edge by giving them a radically new way of seeing, thinking and doing business. It’s an empathy-led approach to business and marketing.
As speaker, writer, marketer and entrepreneur, my purpose is to help companies and individuals find the truest expression of who they are and the contribution they want to make in the world.
READ THIS
Great insights precede good strategies and tactics.
YOU DON’T HAVE A MARKETING PROBLEM. YOU JUST LACK EMPATHY.
The crux of our "marketing problems" is simply a lack of empathy. Putting ourselves in others' shoes doesn't come to us naturally. It requires real effort.
HOW ATTENTION WORKS AND HOW TO EARN IT
Attention is arguably the highest commodity in marketing. And it is increasingly scarce. So it’s in our best interest as makers and marketers to understand how to earn attention.
CHANGE YOUR VANTAGE POINT
It is natural that we approach branding and marketing from our vantage and through the lenses of our selfish interest. But we have to resist that urge and instead change our vantage point.
