I’m Junior Nyemb.

Chief Empathy Officer.

I help early stage businesses and challenger brands change our world for the better. When you are starting out and have access to limited resources, the only way to gain leverage is to be creative and brave. I help companies find their edge by giving them a radically new way of seeing, thinking and doing business. It’s an empathy-led approach to business and marketing.

As speaker, writer, marketer and entrepreneur, my purpose is to help companies and individuals find the truest expression of who they are and the contribution they want to make in the world.

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Great insights precede good strategies and tactics.

Junior Nyemb 4/13/21 Junior Nyemb 4/13/21

THE POWER OF BRANDING

A branded world is far from perfect, but a brand-less world would be worse.

Junior Nyemb 3/29/21 Junior Nyemb 3/29/21

VALUE IS SUBJECTIVE

It is difficult for us to understand and accept that customers can rarely define quality in absolute terms, and that our claims of superior quality often fall on deaf ears.

Junior Nyemb 3/15/21 Junior Nyemb 3/15/21

BRANDING: the art and science of creating differentiated value.

Junior Nyemb 3/1/21 Junior Nyemb 3/1/21

EMPATHETIC COMMUNICATION

The trademark of all empathetic communication is simplicity. Once we stop assuming that people understand what we mean, we begin to take great care to not further complicate an already complex process.