I’m Junior Nyemb.
Chief Empathy Officer.
I help early stage businesses and challenger brands change our world for the better. When you are starting out and have access to limited resources, the only way to gain leverage is to be creative and brave. I help companies find their edge by giving them a radically new way of seeing, thinking and doing business. It’s an empathy-led approach to business and marketing.
As speaker, writer, marketer and entrepreneur, my purpose is to help companies and individuals find the truest expression of who they are and the contribution they want to make in the world.
READ THIS
Great insights precede good strategies and tactics.
BRIDGING THE GAP
The horrific and senseless murder of George Floyd finally woke up many white and non black people to the reality of life for a black person in America. But why did it take so long? And what can we do now?
SENDING CUSTOMERS THE RIGHT SIGNALS
Our customers use mental shortcuts to make purchasing decisions. When unsure about quality, for example, they use price as a signal.
CLOSING THE EMPATHY GAP
To create compelling, meaningful and impactful work, we first have to close the empathy gap inherent in our relationship with our audiences, users and customers.
BRAND BUILDING THROUGH A CRISIS
As we navigate life through this COVID-19 crisis, and contemplate the future of our companies, it is useful to ask ourselves what opportunities a crisis like this might provide.
