I’m Junior Nyemb.
Chief Empathy Officer.
I help early stage businesses and challenger brands change our world for the better. When you are starting out and have access to limited resources, the only way to gain leverage is to be creative and brave. I help companies find their edge by giving them a radically new way of seeing, thinking and doing business. It’s an empathy-led approach to business and marketing.
As speaker, writer, marketer and entrepreneur, my purpose is to help companies and individuals find the truest expression of who they are and the contribution they want to make in the world.
READ THIS
Great insights precede good strategies and tactics.
HOW TO CREATE A COMPELLING BRAND.
In order to build meaningful and compelling brands, we have to resist our urge to make ourselves, our companies or products, the heroes of our brand story. Instead, we have to make our customer the hero.
FOUR WAYS TO DEVELOP EMPATHY
Empathy is the most important skill for a marketer to develop. And if that’s true we all have to become intentional in developing and strengthening our empathy muscles.
HOW ATTENTION WORKS AND HOW TO EARN IT
Attention is arguably the highest commodity in marketing. And it is increasingly scarce. So it’s in our best interest as makers and marketers to understand how to earn attention.
HOW TO CRAFT A BRAND NARRATIVE
Fundamentally, a brand is a big idea. I’s a bundle of beliefs and values stitched together in a coherent way to express what is best an unique about a person or a company.
